How Much Could Declining Consumer Confidence Influence Spending?
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Consumer confidence is wavering beyond obvious reasons such as inflation. As a result, retailers need to take a proactive approach to combatting uncertain spenders.
Discover Joe Schmitt’s insights on managing unpredictable consumers.
“There needs to be a binary filter on, ‘Does this touch the customer or not?’, ‘Is this driving a better customer experience or not?’, ‘Is this driving additional value in the product or not?’ … And if it’s not, you have to take a really critical lens on all those costs that are impacting your ability to give the customer what they need.”
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