Handbook of Marketing Analytics
BRG is home to renowned thought leaders and experts considered authorities in their fields of work. Our timely research and perspectives provide analysis and insights on the most important issues facing the industries and organizations we serve.
Mike Akemann, Rebbecca Reed-Arthurs, and Doug Zona coauthored a chapter on “Conjoint Analysis: Applications in Antitrust Litigation.” They outline some basic considerations and implementation strategies regarding the use of consumer surveys and conjoint analysis in the context of complex litigation. They also describe two applications of these techniques in antitrust disputes in the payment card and infant formula supplements industries.
Prepare for what's next.
ThinkSet magazine, a BRG publication, provides nuanced, multifaceted thinking and expert guidance that help today’s business leaders adopt a more strategic, long-term mindset to prepare for what’s next.