Store Labor Optimization

$600 Million Specialty Clothing Retailer Shifts Labor to Customer Facing

A specialty apparel retailer was struggling with inefficient task-oriented store labor scheduling practices with rigid staffing profiles across approximately 690 stores throughout North America. The client engaged BRG professionals to develop a traffic-aligned dynamic staffing model to improve labor efficiency and conversion via reallocation of labor hours to peak traffic periods.

The BRG team identified approximately $2 million to $3 million in labor savings in North America with an estimated $6 million to $8 million in incremental gross margin benefit from conversion rate improvements through reallocation of sales labor to peak periods.