Consumer Insights to Action

Multistate Mass Merchandise and Grocery Retailer Aligns Product Offerings to Consumers

A retailer suffered from declining traffic, customer engagement, and declining sales. BRG professionals were engaged to perform an extensive initial survey and develop a prioritized and quantified action plan to drive sales improvement.

The BRG team developed and fielded a robust multipath survey that provided quantitative and qualitative data on value-price perception, shopping frequency, customer journey, merchandising, marketing, and stores. The effort provided deep insights on over 13,000 respondents across customer types, creating customer journey mapping and cohorts for CRM targeting activities.